Tag Archives: photoshop

Apple Computer Advertisement

My take on a classic Apple ad.
My take on a classic Apple ad.

This was a short time frame (90 minutes) personal project to recreate a print advertisement from pre-1980 that could be placed in a current magazine such as Wired. The original advertisement I found was for Apple Computers and away I went. The original ad from 1979 can be viewed via Classic Computing.

I attempted to grasp the minimalist Apple design aesthetic and mix it with a little humor. I also wanted to convey the idea of just how easy it is today to but a computer. In 1979 you had to call Apple on the telephone and now you can just go online to the Apple website purchase everything you need with minimal hassle.

Image credits:

iMac illustration: Gustav Ågren
Macbook illustration: Jozef Mak

Earbud Advertisement

This project was another short time line to stretch my skills a little. The brief was to take an object that I have with me everyday and create 3 print advertisements with 3 different directions to follow:

  • Show the item in a positive light
  • Show the item as an inferior item
  • Show the item in a metaphorical light.

I chose my earbuds as subject matter.  The first direction, positive, was meant to look similar to but different than original AKG® print ads. All of the images were found online to go with the short time I was given, so I do not claim ownership of any of the pieces I used.

The second direction, inferiority, put the AKG® headphones up against the Beats By Dre Studio™ headphones, with the Beats™ headphones winning out for various reasons.

The final direction put the headphones in a metaphorical context as a mind-reading tool used for counseling purposes.

Earbud Ad