This is a layout for a made-up architecture magazine titled ARKITEKT. It is geared toward the young, modern urbanist demographic. My subject was a small development outside of Zürich, Switzerland, near Lake Zürich called “Seewurfel” which means “Lake Cubes”. I used very minimalistic typography so as to not take away from the imagery. For the images I chose to crop and place them in a manner similar to the site plan for Seewurfel.
I designed the masthead to be a “built” piece of the layout to emphasize the architectural aspect. I started with sketches and moved to Illustrator for the finished product.
This project was another short time line to stretch my skills a little. The brief was to take an object that I have with me everyday and create 3 print advertisements with 3 different directions to follow:
Show the item in a positive light
Show the item as an inferior item
Show the item in a metaphorical light.
I chose my earbuds as subject matter. The first direction, positive, was meant to look similar to but different than original AKG® print ads. All of the images were found online to go with the short time I was given, so I do not claim ownership of any of the pieces I used.
The second direction, inferiority, put the AKG® headphones up against the Beats By Dre Studio™ headphones, with the Beats™ headphones winning out for various reasons.
The final direction put the headphones in a metaphorical context as a mind-reading tool used for counseling purposes.