This is some recent branding work I did for a local, home-business Presenter. She has a team of other ladies, known as the Healthy Girl Beauties, that work with her to promote the common goal of uplifting, empowering and validating women through products that encourage inner and outer beauty. The character was developed through in-depth communication with the client to create a visual “face” of her team. Initially, I gravitated toward a logotype or a monogram, but after some comments from the client, we decided that some sort of illustration was necessary to more effectively convey the desired message. At that point a slightly more realistic illustration was developed into the final illustration.
This was a personal-spec experiment in branding myself. I have found that I am a tough client. This was a good exercise in self editing and time management. Before I committed anything to pixels, I answered some basic questions:
- What are my strengths?
- Colors I like (#ae2024, #777 by the way)
- Designers I admire?
- Work I enjoy?
Based on my answers I started sketching as many different ideas as I could muster. Then I did a little research on other people’s branding journeys for inspiration. The option that grabbed me the most was beginning from geometric shapes (hexagons in this case). I like using basic shapes as a jump-off point sometimes, because they intrinsically just fit together.Mockup Credit: http://bit.ly/1hdjN8u
So this one was a stretch of both my technical skills and time-management skills. In this particular situation, I was given 90 minutes to brainstorm, create and polish a logo for a street-art driven clothing company. Being a short timeline, I chose to use some pre-made elements that I had ay my disposal. I do have to give credit to one of my favorite illustrators Hydro74 for the typeface “Corpus Delicti”.