This is an illustration I did that was included with parts kits to aid in self-installation. It was meant to supplement text-based directions. The addition of this piece to the package cut back on service-assistance calls significantly.
Here is some of my packaging logo work for a new product line. All of the work was done in Illustrator. I tried multiple directions to get a feel for what the employer wanted. In the end the simple type treatment in the bottom right is what he chose. That choice goes along with the direction and feel of the company in general. They only have a few products that are very specific in use so consumers already have made their choice by the time the company is contacted. Limited competition also limits the need for graphic work to bring in new business.
This is a print advertisement for Turn Key Engine Supply focusing on a unique product the company sells. The direction was intended to be simple concise, and edgy. The advertisement was included in a special insert of Super Chevy magazine highlighting the “Project American Hero” article series in the magazine.
This is a brochure promoting activities and destinations in the Gaslamp Quarter of San Diego. The intended audience are out of town visitors and other non-residents who are looking for something fun and exciting to do in the downtown area.
This is a mock newsletter promoting the history of the Gaslamp Quarter of San Diego. It was designed to be a piece of history for visitors to the area.