Here is some of my packaging logo work for a new product line. All of the work was done in Illustrator. I tried multiple directions to get a feel for what the employer wanted. In the end the simple type treatment in the bottom right is what he chose. That choice goes along with the direction and feel of the company in general. They only have a few products that are very specific in use so consumers already have made their choice by the time the company is contacted. Limited competition also limits the need for graphic work to bring in new business.