This is some recent branding work I did for a local, home-business Presenter. She has a team of other ladies, known as the Healthy Girl Beauties, that work with her to promote the common goal of uplifting, empowering and validating women through products that encourage inner and outer beauty. The character was developed through in-depth communication with the client to create a visual “face” of her team. Initially, I gravitated toward a logotype or a monogram, but after some comments from the client, we decided that some sort of illustration was necessary to more effectively convey the desired message. At that point a slightly more realistic illustration was developed into the final illustration.