Category Archives: print

Apple Computer Advertisement

My take on a classic Apple ad.
My take on a classic Apple ad.

This was a short time frame (90 minutes) personal project to recreate a print advertisement from pre-1980 that could be placed in a current magazine such as Wired. The original advertisement I found was for Apple Computers and away I went. The original ad from 1979 can be viewed via Classic Computing.

I attempted to grasp the minimalist Apple design aesthetic and mix it with a little humor. I also wanted to convey the idea of just how easy it is today to but a computer. In 1979 you had to call Apple on the telephone and now you can just go online to the Apple website purchase everything you need with minimal hassle.

Image credits:

iMac illustration: Gustav Ågren
Macbook illustration: Jozef Mak

Earbud Advertisement

This project was another short time line to stretch my skills a little. The brief was to take an object that I have with me everyday and create 3 print advertisements with 3 different directions to follow:

  • Show the item in a positive light
  • Show the item as an inferior item
  • Show the item in a metaphorical light.

I chose my earbuds as subject matter.  The first direction, positive, was meant to look similar to but different than original AKG® print ads. All of the images were found online to go with the short time I was given, so I do not claim ownership of any of the pieces I used.

The second direction, inferiority, put the AKG® headphones up against the Beats By Dre Studio™ headphones, with the Beats™ headphones winning out for various reasons.

The final direction put the headphones in a metaphorical context as a mind-reading tool used for counseling purposes.

Earbud Ad

Logo Work

Standard Logos
Here is some of my packaging logo work for a new product line. All of the work was done in Illustrator. I tried multiple directions to get a feel for what the employer wanted. In the end the simple type treatment in the bottom right is what he chose. That choice goes along with the direction and feel of the company in general. They only have a few products that are very specific in use so consumers already have made their choice by the time the company is contacted. Limited competition also limits the need for graphic work to bring in new business.