This is a layout for a made-up architecture magazine titled ARKITEKT. It is geared toward the young, modern urbanist demographic. My subject was a small development outside of Zürich, Switzerland, near Lake Zürich called “Seewurfel” which means “Lake Cubes”. I used very minimalistic typography so as to not take away from the imagery. For the images I chose to crop and place them in a manner similar to the site plan for Seewurfel.
I designed the masthead to be a “built” piece of the layout to emphasize the architectural aspect. I started with sketches and moved to Illustrator for the finished product.
This was a personal-spec experiment in branding myself. I have found that I am a tough client. This was a good exercise in self editing and time management. Before I committed anything to pixels, I answered some basic questions:
What are my strengths?
Colors I like (#ae2024, #777 by the way)
Designers I admire?
Work I enjoy?
Based on my answers I started sketching as many different ideas as I could muster. Then I did a little research on other people’s branding journeys for inspiration. The option that grabbed me the most was beginning from geometric shapes (hexagons in this case). I like using basic shapes as a jump-off point sometimes, because they intrinsically just fit together.
I chose to develop my interpretation of the San Diego Zoo website. It’s not a complete redesign, I just wanted to see how some changes in the interface would affect the usability. After visiting the site I felt like I was being overwhelmed by input. So, my goal was to simplify without losing any of the important information.
I took the perspective of being an out-of-town visitor and decided what would be effective for me if I visited the site. First of all, I was overwhelmed by all of the colors. Zoos are generally colorful places, but it makes the website seem fragmented and hard to follow. I propose a narrowed use of color for usability. I also felt the current navigation was hard to separate from the background, which made getting around the site very difficult. There are also numerous ways for a user to leave the site, even if it is to get to another zoo-related site. I feel this detracts from site user retention. That’s why the related-site navigation was put in a drop down that doesn’t have as much prominence. The user can still have the information available, but doesn’t have it immediately thrown in their face.
Currently, the site does not respond very well to resizing. The navigation menu at mobile size is too much information for such a small space. I believe a mobile-focused framework, with components to maintain continuity, would help this greatly. My choice for this would be ZURB’s Foundation 5 for its ease of implementation and vast level of customization.
Next steps include coding the page to resemble the comp and implementing the interactions I mentioned above.
This was a short time frame (90 minutes) personal project to recreate a print advertisement from pre-1980 that could be placed in a current magazine such as Wired. The original advertisement I found was for Apple Computers and away I went. The original ad from 1979 can be viewed via Classic Computing.
I attempted to grasp the minimalist Apple design aesthetic and mix it with a little humor. I also wanted to convey the idea of just how easy it is today to but a computer. In 1979 you had to call Apple on the telephone and now you can just go online to the Apple website purchase everything you need with minimal hassle.
This project was another short time line to stretch my skills a little. The brief was to take an object that I have with me everyday and create 3 print advertisements with 3 different directions to follow:
Show the item in a positive light
Show the item as an inferior item
Show the item in a metaphorical light.
I chose my earbuds as subject matter. The first direction, positive, was meant to look similar to but different than original AKG® print ads. All of the images were found online to go with the short time I was given, so I do not claim ownership of any of the pieces I used.
The second direction, inferiority, put the AKG® headphones up against the Beats By Dre Studio™ headphones, with the Beats™ headphones winning out for various reasons.
The final direction put the headphones in a metaphorical context as a mind-reading tool used for counseling purposes.